Eurocold launches Revora – Australia’s refrigerated electric truck company

BRISBANE, AUSTRALIA: Australia’s leading refrigerated truck assembler, Eurocold has launched its offshoot that will propel it to the future of transport – Revora – a refrigerated electric truck company to be based from Brisbane, Queensland.

Revora will use the knowledge built by its Founder and Managing Director, Avraam Solomon through three generations in the refrigerated transport industry, along with the expertise in the low-to-zero emissions space brought by General Manager, Nathan Gore-Brown.

The goal of Revora is to empower the refrigerated transport industry towards a sustainable future. Australian technology and ingenuity is central to this mission, with several key components (i.e. chassis, fridge, body etc) sourced from best of breed operators in Australia and internationally.

Revora will be launched in an electric vans and trucks forum at the Fully Charged Live show in Sydney this Saturday by Gore-Brown – who comes to Revora with an extensive automotive background from Aston Martin in the UK; launching Tesla’s initial flagship Brisbane outlet and more recently as a Senior Consultant to government and private sectors on transport decarbonisation with leading advisory agency, MOV3MENT.

The first refrigerated electric truck will be on display at the Brisbane Truck Show, May 18-21.

“Revora is a completely separate and new brand to Eurocold – aimed at future-proofing the sustainability of the refrigerated transport industry,” explained Avraam Solomon. “Revora will be Australia’s first fully integrated, electric refrigerated truck fleet supplier.”

The program, being headed up by Gore-Brown, will assess fleet suitabilities to embrace electrification before assisting customers into the crossover. The trucks and energy solutions will be all on a long term lease with Revora.

Revora’s offering includes:

  • Initial consultation on current fleet make-up and measurement of diesel usage
  • Suitability to cross over to electric refrigerated trucks
  • Supply of optimised zero-emission refrigerated commercial vehicles
  • energy/charging stations (optimised for fleet size and operations model)
  • staff training; and
  • on-call support

To optimise efficiency once going electric, Revora is devising a technology-led process that will assist fleet owners to ensure they are maximising opportunities through telematic data tracking on the vehicles and software to monitor energy systems.

“Avraam has the vision to provide a sustainable future for the refrigerated transport industry through establishing a line of highly efficient, cutting-edge green transport solutions. Our customer base, partners and alliances are in third party logistics, broadline food services, along with the meat, seafood, dairy and produce industries,” said Nathan Gore-Brown.

With the majority of refrigerated transport deliveries being ‘last mile’ deliveries and in urban areas, Gore-Brown explained that electric trucks are perfect for this duty cycle.

“EVs are particularly well suited to urban and stop-start tasks,” he said. “This is down to their ability to recapture energy through regenerative braking. Typically, the refrigerated transport industry has a large portion of the fleet running last mile delivery and that’s where electric trucks excel.

“In addition to this, as we move towards government-mandated net zero emission targets, electric trucks will provide opportunities for our customers to gain new contracts due to businesses wanting to reduce their carbon footprint.”

Gore-Brown will present at Fully Charged Live – the brainchild of Red Dwarf and Scrapheap Challenge star, Robert Llewellyn – at 12:15-12:45pm Saturday, March 11 in the Mega Theatre at ICC Sydney.

The subject of the forum is ‘Electric Vans & Trucks’ and is hosted by Sam Evans (The Electric Viking) and Peter Benardos (EV Automotive). It will also include Oliver Peagam (LDV Automotive) and Jack Scarlett (Fully Charged).

To learn more about Revora and to track its progress, visit or follow on Facebook, LinkedIn and Instagram – @Revora.AU. Interested customers can register their details for the team to be in touch to start their path to electrification.


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